Google Analytic

 What should you do after you've installed Google Analytics?

Google Analytics now allows you to do several different things. Data analysis and web marketing are literally at your fingertips.

Here are some ideas for things you can do:

Allow your team access.

If you're part of a team, grant permissions so that others can access the data in Google Analytics.

To add users, simply follow these six Google instructions:

1. To access the admin dashboard, click the gear icon in the lower left corner.
2. Click the User Management button in the first column.
3. Click Add new users
4. Enter the user's Google account email address.
5. Choose the permissions you want to give them.
6. Select Add.

And proof! You should now be able to grant others access to the Google Analytics data for your company.

Connect Google Ads and Google Analytics

According to Google, if your company uses Google Ads, you can now connect it to your Google Analytics account to see "the full customer cycle, from how they interact with your marketer (e.g. seeing ad impressions, clicking ads) to how they finally complete the goals you've set for them on your site (e.g. making purchases, consuming content)."

Follow the seven steps below to link the two accounts:

1. To access the admin dashboard, click the "gear icon" in the lower left corner
2. Click on "Google Ads Linking" in the "Property" column
3. Select "New Link Group"
4. Select the Google Ads accounts you want to connect to Google Analytics
5. Click "Continue"
6. Make sure that linking is enabled for each property where you want to see Google Ads data.
7. Click "Link Account".

With your accounts linked, you'll have even more access to the data you need to calculate the ROI of your ad campaign.

Set up views

Through "views," Google Analytics allows you to configure your reports so that you only see the data and metrics that are important to you.

Google Analytics provides an unfiltered view of each website in your account by default. That is, if you have three websites linked to Google Analytics, the data will be aggregated and sent to a single property.

You can, however, configure it so that you only see the data you want to see. You could, for example, create a view that allows you to see only organic search traffic. Or perhaps you only want to see social media traffic. You might also want to see conversions from your target market.

Everything is possible with views.

Simply follow the steps below to add a new view:

1. To access the admin dashboard, click the gear icon in the lower left corner
2. Click in the "View" column. Click new view
3. Choose "Website" or "App"
4. Give the view a name that describes what it's filtering for
5. Select the "Reporting Time Zone"
6. Click Create View

After you've created your view, you can edit the view settings to see only what you want to see.

 

5 Ways to Analyze Your Web Traffic Using Google Analytics

Now that you've successfully installed and optimized Google Analytics, let's look at some ways to analyze your traffic.

On the left sidebar, you'll find five reporting options that give you different perspectives on your web traffic.

Let's take a look at each one and see what you can expect to find in them.

Real-Time Overview

The Real-Time report displays a snapshot of your site's visitors at that precise moment.

The report even breaks down the number of page views per minute and second. You'll be able to see where your audience is coming from, which keywords are ranking well for you, and how many conversions you're getting.

Though this can be very useful for larger sites that consistently receive hundreds, thousands, or millions of visitors per day, it is not as useful for smaller websites.

If your site is small and/or new, you may not see much data on this report at all. You should look at some of the other reports on this list.

Audience overview

This is one of the most powerful reports available through Google Analytics. The Audience reports provide you with information about site visitors based on attributes relevant to your business and goals.

This can include anything from key demographics (such as location and age) to returning customers and more.

You can even get granular and track very specific types of audiences. For example, you could track visitors who visited a specific product landing page on your website and then returned four days later to buy the product.

This information is extremely useful for creating buyer personas, selecting topics for blog posts that your visitors might be interested in, and tailoring your brand's look and feel for them.

Acquisition overview

The Acquisition report shows you where your audience is coming from in the world as well as online.

If you find that a specific blog post spiked in traffic, you’ll be able to find exactly where online the visitors to that blog post are coming from. For example, after some digging, you might discover that the blog post was posted in a relevant Facebook group that engaged with the post.

The Acquisition report is very important and can help you determine the ROI of specific marketing campaigns. For example, if you recently started a big Facebook advertising campaign, you’ll be able to see how many users are coming from Facebook to your website.

This better informs how you should approach social media and SEO marketing campaigns in the future.

 Behavior Overview

The Behavior report shows you how your website visitors navigate and interact with it. More broadly, it displays the total number of page views received by your site, as well as the number of page views received by individual pages on your site.

This breakdown can be extremely beneficial. It will show you exactly where your audience spends much of their time on your website, down to the web page level. If you dig deeper, you can see your users' "Behavior Flow." This is a visual representation of the most common path your website visitors take.

This follows the user from the first page they usually visit the last page they usually visit before leaving.

This can be a good way to test your assumptions about how your visitors will interact with your site. If they aren't following the path, you want them to take (for example, you want them to go to a specific landing page or product page but they aren't), you can re-optimize your website to help them get there.

The Behavior overview also provides a good breakdown of each page. It displays the number of views those pages receive, the average time visitors spend on those pages, and the number of unique page views. This can be extremely beneficial, especially if you are utilizing SEO marketing for your website.

Conversions overview

This is where you can see the results of all your marketing efforts. It shows how much money you make by converting website visitors into customers.

The Conversions tab contains three different reports:

Goals. This section provides an overview of how well your goals and conversions are performing. You'll be able to see the total number of completions as well as their monetary value. This report is also important because it can be used to calculate the value and ROI of your campaigns.

Ecommerce. If you have an eCommerce store on your website, this is important. It will display your product sales, checkout processes, and inventory.

Multi-channel Funnels. This video shows how various marketing channels, such as social media, landing pages, and advertisements, work together to convert visitors into customers. For instance, a customer may have purchased from you after discovering your website via a search engine. They may have discovered your brand after seeing it mentioned on a social media feed. This report will assist you in learning more about that.

If you want to improve overall sales, you should become very familiar with this report.

Conclusion

Any digital marketer should have Google Analytics. It will assist you in tracking the performance of your website as well as all of your digital marketing campaigns.

It will allow you to calculate ROI and learn more about your target audience. You'll be sailing on an ocean without a compass and a map if you don't have it (which is to say, very lost).

 

 

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