What is Google ads?

 What is Google Ads?

Google Ads, or Google AdWords as previously known, is paid advertising on Google's online platforms such as YouTube, Google Search Page, and others. I'm assuming you've seen this Google ad because Google adverts can be accessible everywhere, including mobile apps and websites.

Example of Google Ads Campaign

There are three types of Google Advertising ads that you will often see:

• Search Network by Google
• Display Network by Google
• YouTube Videos

Here are some Google adverts you might have seen. This is an illustration of a Google Search Network ad. This implies that your prospect will only see this ad when searching for a product or service on Google.

Google Display Network ad. Have you ever seen photographs of adverts on websites like wise.com, Grammarly, Mobile apps, or others? You have seen it. Not close the webpage. There are also related smartphone apps. You should understand that almost all of them are Google advertising.

The final topic I'd want to discuss is Google Video advertisements. Ads like these are commonly seen on YouTube. Unfortunately, you constantly hit "Skip." These are all Google Ads advertisements.

What is the difference between Google Ads and Google Adsense?

Many people are still perplexed by this. Nope. I will describe it in simple terms below. Google Ads are essentially sponsored advertisements. We will pay Google for advertisements. Google Adsense will be compensated. YouTubers and bloggers make money in the same way. If you are still perplexed about Google Adsense, you can go to Google or view an explanation on YouTube.

How Can Google Ads Help Your Business?

Ads similar to Google Ads are more concerned with bidding and PPC (Pay Per Click). Whoever makes the highest offer will always have the ad run and people will always see it. If you want to know if Google Ads is excellent, I believe it is really helpful for those who are in the industry of providing services.

Service is anything like running a vehicle workshop, an air conditioning service, a real estate agent, a spa, or any other business that provides a service.

Why?

Many individuals will Google this service concept business because of it. Personally, if I need information, I use Google to find it. So, whoever creates a "Search Network" style commercial will profit. Because folks will obtain prospects who are truly interested in that service or a solution to an issue. So, if my air conditioner breaks down near home, I will Google "affordable air conditioner repair service."

The close-up image above is an example of an upcoming advertisement. Check it out. You're ready to get a phone number. I am pleased to contact you personally to inquire about pricing and other details. Following that, whether I opt to service my home's air conditioner is determined by the price or the benefits of the business itself. Because the keyword "budget air conditioner repair service" is used by a large number of people (many rivals), it is pretty pricey.

 As previously said, whoever places the highest offer (money) wins. This suggests it has a good chance of ranking towards the top of Google Search. People are more likely to click on the top ad.  So, so the more money you put in, the more consumers you may obtain. But keep in mind that money isn't everything. If you want to be at the top of the rankings without spending a lot of money, there is a method.