Google
Analytics: How to Use ItGoogle
Analytics provides a simple and free tool to track and analyze website traffic.
You might have hundreds or even millions of visitors every month, but if you
don't know anything about them, they're pointless. Google Analytics extensive
web analytics and reporting capabilities can assist you in making the most of
visitors and perhaps converting them into customers.
Google
Analytics, in addition to tracking the number of visits, gives critical insights
into how your website is functioning and what you can do to reach your
objectives. Everything from how much traffic your website receives to where
that traffic is originating from and how users behave may be tracked. You may
even watch social media activity, and mobile app traffic, spot trends, and connect with other data sources to make better business decisions.
Here's
how to get started with Google Analytics for your website.
Basics of Google Analytics
If
you want to skip the intricacies and get started right away, here's a quick
guide to installing Google Analytics on your website:
•
Log in with your Google account to Google Analytics.
•
On your dashboard's bottom left sidebar, click the Admin button.
•
Choose an account or create one.
•
To create a property, choose it from the dropdown menu.
•
Select Website and enter the name and URL of your website.
•
Select your industry
•
Select your time zone
•
Select Get Tracking ID.
•
Add Tracking ID to your website.
Here are some other words to be aware of:
Account — the location of each property in your dashboard. You may set up several properties in one account or create separate accounts for each property.
Property — is the website or mobile app that you wish to monitor.
Tracking ID – a one-of-a-kind code assigned to your website that enables Google Analytics to track it.
Conversion — visits that turn into customers or potential customers
Channel/Traffic source – indicates the source of your traffic, such as referrals or links from other sites, search engines, social media, and emails.
Session duration – the number of time visitors spend on your website.
Bounce rate – the percentage of visitors that see only one page before leaving.
Event – a specific visitor action, such as clicking on an ad, watching or pausing a video, downloading a file, and so on.
Landing Page – the initial page a visitor sees while visiting your website
Organic search – refers to people that arrive at your site via a link on a search results page.
Segment – a method of filtering data, such as by category and visitor type.
Create
a Google Analytics account.
A
Google account is required to use Google Analytics. Navigate to
google.com/analytics. In the top left corner, click Sign in or Create an
Account. If you're already logged in, go ahead and click on Access Google
Analytics. Fill in the blanks with your account name, website name, URL,
industry, time zone, and data-sharing preferences.
To
finish setting up your account, click Get Tracking ID.
Set up Google Analytics on your website
- Copy and paste the code
directly into your website template.
- Create a
“analyticstracking.php” file with the code and add <?php
include_once(“analyticstracking.php”) ?> after your template’s <body>
tag.
- Check your web host, website builder, or blog platform for Google Analytics integration. For instance, there are several plug-ins on WordPress that will automatically add the tracking code to every page. Some website builders have a specific page or field where you simply enter your tracking ID. Others — such as Blogger and Squarespace — require only your Google Analytics web property ID or account number, a string of numbers prefixed with the letters UA that identify your website.
Star
tracking
One
of Google Analytics' finest features is that customers may tailor a variety of
measures to suit their needs. From the left sidebar, you can access and
customize every feature of Google Analytics.
Here
are the top three qualities for small enterprises.
1. Traffic
sources
Discover the
origins of your visitors and clients. You may monitor all traffic sources,
including channels, referrals, and organic searches, by selecting the
Acquisitions option in the left sidebar.
Additionally,
you'll be able to discover the search phrases visitors used to find your
website. More than 20 major search engines, including Google, Bing, Yahoo, MSN,
AOL, and naturally all of Google's properties, are automatically scanned by
Google Analytics. It also includes searches from well-known websites like CNN
as well as searches from overseas search engines like Baidu.
2. Custom
reports
You can configure
metrics for your own categories that are not included in the default settings
using custom reports. For instance, if you own an online business, you can use
this section to monitor traffic based on product SKUs, size, and color.
Additionally, you can incorporate outside data sources, like your customer
relationship management (CRM) program. Create your metrics by selecting the
Customization tab.
3. Social
settings
Simply conducting
a social media marketing effort is insufficient. You must make sure to monitor
your progress as well. Social media can be included in your tracking metrics
using Google Analytics. Although you cannot add the tracking code for Google
Analytics to your social media accounts, you can add it under Social Settings.
If you have a YouTube channel, for example, you can add your account using your
YouTube URL and track activities.
On the left
sidebar, select Acquisition to track social media campaigns. Here, among other
things, you may track landing pages, add campaigns, and measure conversions.
4. Add
users
Want your team's other
members to be able to see your Google Analytics account? Their email addresses
are all you need. Select an account, click on User Management, then click the
Admin tab in the left sidebar. You may set permissions and add new users from
here. You may, for instance, restrict users to reading and analyzing traffic or
provide them admin-level access so they can change things like your settings.
Collaborating and presenting reports are also made simple by adding users.
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