Examples of Google Ads Techniques

Examples Of Google Ads and The Best Way to Implement

Whether you're a local mom-and-pop shop or an international corporation with a $50 million annual advertising budget, Google Ads can help you reach your goals. If your strategy for using Google Ads isn't solid, the costs can add up fast. You can't count on an assured method to make money with Google Ads. Because of this, I think the best way to come up with a strategy is to watch how other people are already approaching the problem. Below I have summarized the best strategies used by google ads experts in 2022, let’s talk about that!

1. Take competitor traffic

When an advertisement can make you laugh, it's done its job well. In my opinion, this is one of the best examples of recent Google ads. Taking HoneyBooks as an example of it. The web is competing with FreshBooks by offering to buy its name. That's where a humorous advertisement comes in handy; things could get pretty hairy otherwise. It demonstrates the company's character by bidding on keywords associated with rivals, and it eliminates any awkwardness that may have resulted from the practice.

Sitelinks, an automated Google Ads add-on, are used by the company to direct traffic elsewhere on the site in addition to the homepage. This allows HoneyBook to reveal more about its business and takes up more real estate in the search results (which in turn pushes down the following few ads).

Try this technique

Take care not to bid on the names of your rivals. Google may no longer prohibit your practice, but that doesn't mean it can't make your rivals nervous or turn off your audience. But it can be effective, especially if you are honest about it.

Use Google's recommendations to enhance sitelink optimization. Keep in mind that despite your optimization efforts, Google ultimately decides which ads will feature sitelinks.

 

2. Get back traffic in search of competitors (Semrush)

Excellent return on investment (ROI) can be achieved by bidding on keywords like "X alternative" that reach users in the consideration stage of the marketing funnel.

Although the heading for this ad reads "Alternatives for Semrush," the ad itself is a promotion of Semrush's features, and the landing page provides details on why users should choose Semrush over the alternatives. They are essentially saying, "We recognize that there are other options, but we believe that we offer something of greater value."

Take this strategy

Try to rank for terms like "[your brand] alternative" and "[your brand] versus [competitor]" that show people are actively looking for an alternative to your brand. Customers who are more likely to buy from you will be reached.

Advertisements should highlight selling points to attract customers.

 

3. Put your best foot forward (Wix)

It's not the time or place for modesty in Google Ads. Wix advertises its superiority over the competition by going after popular search terms like "best website builder."

Steal this technique

Use superlatives like "best" and "industry-leading" in your advertising copy to establish your company as a frontrunner.

Focus on sitelink optimization to highlight your best assets and differentiate yourself from the competition (UVP).

 

4. Bring in social proof (Botify)

Even though product reviews are an effective way to increase clicks and sales, Google ads don't leave much room for them. Botify's ad is succinct and to the point, mentioning social proof but not going into detail. Seeing that a company is "Trusted by the largest brands" is often all it takes for customers to put their faith in that company. The benefits are then highlighted under the subsequent heading.

Take this technique

Google ads can benefit from mentioning social proof; just be brief about it. While phrases like "Trusted by 8,000 companies" or "Used by the biggest brands" are somewhat nebulous, they do demonstrate to users that your brand can be trusted.

After that, you should update the ad's landing page to feature more targeted social proof.

Don't forget to optimize for the star ratings that Google's seller rating extension can add to your ads as social proof.

 

5. Deal with search intent (Plumber Pros)

Consider the user's intent when conducting a search. In the case of a plumber, for instance, someone who types "plumbers near me" into a search engine is probably experiencing some kind of plumbing emergency. Because of this, Plumber Pros' advertisement has been so successful. It emphasizes the fact that they are available at all hours of the night and day, as well as offering same-day service for urgent issues like leaks and clogged drains.

Steal this technique

You should know which of the four major categories of search intent (informational, navigational, commercial, and transactional) your keyword is targeting in order to make sure that your ad copy is relevant to them.

 

6. Offer a discount (Snapfish)

Providing a discount is something that almost everyone appreciates. There are multiple attractive discounts offered in this Snapfish ad. This is a fantastic place to promote any first-time buyer specials you may have.

Keep in mind that they're going after the long-tail keyword phrase "where to print pictures." If a searcher uses this phrase, it means they are serious about taking the next step; consequently, the offer will be more attractive to them.

Steal this technique

For keywords with extremely high intent, consider including special discounts in Google Ads. Users are more likely to complete a purchase if they are offered a discount or deal.

 

7.  Address pain points (WP Engine)

WP Engine is well-aware of the concerns of its target market, which center on speed and security. They foresee these difficulties and directly address them in the headline. They obviously realize that their target demographic is unfamiliar with the process of changing hosting services, so they provide a how-to guide and advocate for risk-free migration in their advertisement.

Take this strategy

Highlight the problems your product or service solves for your customers.

Check out customer comments left on sites like Amazon and eBay to identify common issues faced by customers of competing brands. Highlight the problems your product or service solves for your customers.

Check out customer comments left on sites like Amazon and eBay to identify common issues faced by customers of competing brands.

8. Promote free products or services (ClickUp)

Google Ads can bring in qualified leads in addition to conversions. Here, ClickUp is advertising its free plan by ranking for the term "project management tools." The point is to get people to sign up so you can convince them to upgrade to a paid plan so they can access more features. What users can expect from the free plan is also highlighted in the advertisement.

Steal this technique

Feature freemium models or paid-for, premium content behind a paywall, such as in-depth whitepapers.

Take advantage of Google Ads' targeting tools to show your ad only to the people most likely to buy your product or service.

 

9. Make conversion easy (Morton's Steakhouse)

Morton's Steakhouse's ad is a great example of a company that gets the idea behind a search query. They want to make it simple for people to make a booking because they recognise this as a commercial search intent. A user can get all the information they need to make a reservation from the ad itself, including the business's address, phone number, menu, and hours of operation, which can be accessed by clicking the ad. The advertisement is multifunctional without being confusing or difficult to read (for an ad).

Steal this technique

If you know users who search this keyword are looking to do something specific (in this case, eat steak at a restaurant), make it easy for them to do that thing. Customers may want to sign up, check prices, or make reservations, all of which are relevant to your business.

Include hyper-linked references to popular content.

 

Use Google's recommendations

It is also recommend checking out Google's suggestions page if you haven't already. This section in the Tools tab of Google Ads Manager is dedicated to helping you build more successful ads. When you're not using a feature, Google will recommend it to you, as well as suggest alternative keywords and ways to spruce up your campaigns. The suggestions are helpful because they are based on your previous actions.

 

Source: Danielle Antosz